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-Pastors and Social media: Five Mistakes to Avoid

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According to an article on Christianity Today, Pastors should avoid the following 5 mistakes when it comes to social media:

1. Not being on social media.
2. Not being consistent.
3. Going on the attack and staying there.
4. Not using humor.
5. Assuming social media is inherently bad.

<Read the whole article>

Response: Be sure to read all of the good comments under each of the five ‘mistakes.’ The article contains some very good suggestions for Pastors when it comes to social media.

We have long held that pastors should be on the Internet as an extension of their ministry to their congregation and as an outreach to the whole world. Fact is, when you put something up on the Internet whether it be a few comments, a prayer or devotion, a Bible study, or a sermon it can be surprising the number of people that show up from countries all around the world.

Here are a few articles that we have published in the past with reasons why pastors should be ministering on the Internet:

Re: Why Pastors Should Blog

-Pastor Blogs His Sermon Series Notes

-"Should Ministry Leaders Blog?"

-“Blogging & Pastoral Ministry: The Series”

-Why Blogging?: It’s “What People Need From Their Pastors” (Video: John Piper)


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-Tips on Growing Long-Term Authority

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I have been blogging since 2006. In that time I have noticed more than a few ‘flashes in the pan’; that is- blogs and websites who rose to great heights only to crash and disappear a few short years later. Each one is a story in itself.

Some of them had timely messages that became outdated, others developed credibility problems which ultimately drove the readers away. Some bloggers were just angry and ornery and others just quit.

This article is for those who want to stick around and be a blessing to others. The following are two good tips that can help you in the long run from blogger extraordinaire- Chris Garrett:

  • Generosity – Not just giving away “stuff” but generosity with your time, your experience, your advice, patience, humour, positivity and support. Actual generosity comes from wanting the best for the people you are serving, not a trick to get what you want down the line. If you are truly generous then you don’t need to put on an act. People can tell.
  • Honesty – Real honesty not the fake it till you make it faux earnestness that some social media gurus advise you to paint over your true character. Again, if you are liar then you had better have a good memory. Honest people don’t have to pretend or remember the stories they told, because they lived them.

    <Read the whole article>

    Response: These two tips are a wonderful fit for Christian bloggers who are in it help and encourage others. They also reflect the New testament teaching of Jesus rather well. I would add just two more tips to anyone who wants a long-term presence or ministry on the Internet:

    1. Have a God-given vision of why you are here and what you are doing.

    2. Keep on Keeping on regardless.


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    -Trackbacks vs. ‘Bottombacks,’ ‘Nothingbacks,’ and ‘Spambacks’

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    trackback image

    Genuine ‘trackbacks’ are wonderful indications that your blogging efforts are actually being appreciated. In most blogging platforms trackbacks are automatic. If your have been blogging for a while this is nothing new.

    A valuable genuine trackback happens when someone writing a post on another site places a link in the midst of it to one of your articles. A ‘trackback’ to where that link was placed shows up in the comment line of your original article. Lately however, I have been getting what I call ‘bottombacks,’ ‘nothingbacks,’ and ‘spambacks’ more often then genuine trackbacks.

    I moderate all comments and trackbacks before they show up on my site unless they are coming from a previously approved commenter. So every ‘trackback’ means that a decision must be made. Genuine trackbacks, that actually refer to something said in an article, are easy since they provide valuable links to the content on your site. The others, not so much. 


    ‘Bottombacks’ appear to be trackbacks but when you follow it back you find that your article is linked at the bottom of a post that may or may not even be related to what your original article was all about. Sometimes your link may be buried in the midst of 10 to 20 other bottombacks. If the linking article is at least on topic than I usually confirm it and let it appear. If the article is not even related to mine then it depends upon whether I like the other site or not whether I let the trackback appear on mine. Since even ‘bottombacks’ provide a link to your site I usually lean towards allowing them.


    ‘Nothingbacks’ show up just like trackbacks and bottombacks but when you follow them back, the link to your site no longer exists. These are the most frustrating of all since you can waste 5-10 minutes trying to find the non-existing ‘nothingbacks’ which were probably erased shortly after the post was originally published.


    ‘Spambacks’ are just like comment spam only they come in the form of a trackback. When you follow the link it takes you back to a commercial or porno site. Sometimes the link is in the form of a bottomback among a hundred others. Nevertheless the decision to delete is an easy one to make. Fortunately most of these are eliminated by spam blockers.                *Top

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    -Comments Might Actually Get You In Legal Trouble

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    threesixtyfive | day 244

      (Picture by Sybren A. Stüvel via Flickr)

    Anyone who has read blogs and websites for a while has run across the ‘hit and run’ totally angry troll commenter who doesn’t really respond to the post at all but wants to hurt and insult the writer or some of the previous commenters. Sometimes those comments could have been taken as actual threats if they were given in person. But the anonymity of the Internet leads to a given amount of hyperbole that most are able to discount and dismiss.

    However in a recent case, the Federal Department of Justice was not nearly as forgiving. In fact the Feds are seeking the real identities of some commenters and forcing a website to turn over all of their user and commenter records. The government officials considered some heated comments made in jest to be actual threats against a federal judge. From Motherboard:

    The Department of Justice has ordered libertarian website Reason.com to turn over the information of six commenters after they made threats against the federal judge who presided over the Silk Road trial.

    Ken White of the blog Popehat obtained the grand jury subpoena issued by the Department of Justice last week, which demands "any and all identifying information” the website has pertaining to the threatening commenters. This includes email addresses, telephone numbers, IP addresses, and billing information associated with the accounts.

    <Read the whole article)

    So there you have it. Threatening sounding comments can not only get the commenters in legal trouble but even the blog or website they are allowed to appear in. This is another reason that every site needs to have an official ‘Comment Policy’ and closely regulate everything that is posted. Read my following post on this issue:

      Comment Policy–Why it’s a Good Idea!

    Also read my following articles on commenting and responding to comments:

    -Responding in Love to Difficult Comments

    Learning to Take Criticism Well

    One Simple Blogging Rule

    Some Thoughts on Blogging Etiquette (comment section)


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    -Updating Your Site: No ‘Broken Links’ but Plenty of ‘Bad’ Ones

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    404 No Longer Here!

    You may not have any broken links on your site but that doesn’t mean you don’t have some ‘bad’ ones. I have posted before on the importance of cleaning up and eliminating any broken links since search engines like Google downgrade or penalize sites which have them. But links from past articles can give you problems in other ways by taking your readers to places you never originally intended or worse, where you would never want to go as a Christian site.

    The other day the WordPress Broken Link Checker plugin working on my site told me that I had over a thousand links and none of them were broken. Nevertheless, when I checked in on a supposedly successful ‘world evangelism’ site that I had posted on 5 years ago I ended up being re-directed to a porno page. Right then I decided that it was time to check all of my past articles and links. A daunting task since I have been posting on this blog for over 8 years and have written over 300 articles in that time.

    In the process I flushed 17 whole articles on stuff that no longer existed and eliminated more than 20 links along with re-directing quite a few others. That amazing plugin I posted on 5 years ago is not so much anymore, and that ‘free’ blogging host is no longer even in existence. This is what I found out and should have known all along.

    The Internet is in flux and constantly changing with new sites and apps going up every day along with old blogs and programs constantly going out of existence and disappearing. Meanwhile the domains may still be active but the destinations may be nothing like the originals you linked to and many times nothing but link farms or domain seller sites like GoDaddy. In some cases, the original site or author might still be there but the articles or stuff you linked to is now at a different address and it takes a little research to find them.

    Here’s an easy place to start. Check out your old ‘blog roll’ if you still even have one. You may be surprised to find that some of those blogs and sites that were so  ‘great’ a few years ago are now inactive or no longer there.             *Top

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    -Is Your Site ‘Mobile Friendly’?

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    Awesome! This page is mobile-friendly.



    Google’s Mobile Friendly Test site

    Here’s a link to Google’s test site to see if your website or blog is ‘mobile friendly.’ Enter your ‘URL’ and find out where you stand in a minute or less.

    Why It is Important

    According to Google, there are now more mobile devices using the Internet than computers worldwide. On April 21, 2015, Google’s new algorithm began taking ‘mobile-friendliness’ into consideration in ranking sites and producing search results. So traffic to your site could definitely be affected.

    WordPress Plugins

    For those of you who are using WordPress there are several plugins that can help you become mobile friendly including one in ‘Jetpack’. The one I am using on all of my sites is the free version of the WPtouch Mobile Plugin. All of my sites passed the test so it actually works. Here’s a link to their page. If you get this plugin or if you are already using it, it is very important to update and properly configure. After the last update I discovered that the plugin was set to call up my ‘About’ page by default rather than the ‘Home’ page with all of my posts.


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