There are a number of things that you can do to increase the visibility of your ministry blog and the number of different people actually visiting your site. Are numbers all that important? Ask a Pastor if he or she would rather have a growing church or a stagnant one.
A lot depends upon the goals and reasons you started the blog in the first place. If it is primarily a house blog that is designed to meet a need in your church or ministry group than promoting your blog on the internet is probably unnecessary. If it was designed to target your own group but to also minister to anyone else who happens to stumble on the site, then you might consider doing a few easy things to increase that possibility.
For those who blog as an outreach, then it makes since to do and be all that you can be in terms of increasing visibility and driving greater numbers to your site. I have read over 10 books on blogging, each with some suggestions about increasing traffic to a blog.
Number one on the list is always to ‘write good articles’ that others will want to read. Usually number two is frequency of posting. Some hold that it is important to post often. Others believe that it is more important to develop a certain rhythm even if it is only one post a week. Number three is usually visiting and commenting on other blogs. Followed by all sorts of ways to make your blog more appealing and note worthy.
One of the best articles that I have ever read was recently posted by Rich Tatum on Blog Rodent. What makes this list particularly helpful is his experience as a Christian blogger and his past involvement in internet ministry as a professional: 39 Tips to Improve Weblog Traffic and Visibility.