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The last time you clicked and viewed a video online how long was it and did you actually see the whole thing? For most people, length is an issue and according to research most videos online are not viewed all the way through.
I read some research recently that indicated more than 66% of online video viewers turn it off at the two minute mark. True or not, it’s pretty close to my experience. For a captive audience at a live event, banquet, or other presentation – fine, you can go longer. But when it comes to an online video – keep it short.
Phil Cooke has a great point here and length is something that I have always taken into account when adding a video to one of my blogs. Up to this point I have rarely posted a video over 5 minutes in length on any of my sites unless it was very good or a quintessential ‘how to’ demonstration.
Usually if it’s part of someone’s speech or news story I want to put up I’ll usually search YouTube for the shortest video possible portraying the event and the money quote. Fortunately, most TV newscast segments only last a couple of minutes at max.
Videos can be a great illustrative tool for any blog post and can add considerable value for the readers. However, care must be taken to insure that the video does not automatically engage the moment one enters the site or clicks on the article. Also, it is important to clearly identify the running time of any video posted.
If the video happens to be lengthy, one can always help out the readers by identifying what part of the video is the most important (e.g: Important quote at 1:25 ) in relation to the article.
Note: there are real exceptions to length as an issue. Video length is primarily an issue when it comes to supplementing an article or blog post. Church sites are famous for putting up videos of entire sermons, Bible teachings, worship services, lectures, or even extended conferences online. Plus there is even a need and a demand for them. *Top